The goal of the institute NISB is to get people moving, and make Holland healthier. We devised the slogan ‘Knowledge activates People’. By gathering and sharing the information about why people participate in physical activities, the institute actually makes people participate in them.
In out first meeting with the institute we gathered that they have a vast database of photographs of their projects. This motivated us to propose a photo-stop-motion. We selected the perfect pictures, developed them, and then scanned them again to add to a digital layer. This added the edge!
The NISB liked to see this style return in other forms of communication and asked us to design a PowerPoint presentation. This provided them a consistent visual style of communication.
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